%0 Book %A De Vita, Giuditta %E Aichner, Thomas %E Libera università di Bolzano, Facoltà di Economia e management %D 2022 %G Inglese%T Colour psychology as a Marketing strategy : differentiation among cultures, with a study on italian-speaking and german-spikung south Tyrolians : Bachelor in Economics and Management : Bachelor thesis / candidate: De Vita Giuditta ; supervisor: Aichner Thomas